She Leads AI Social Saturday Playbook
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She Leads AI
She Leads AI · Social Saturday · The Sessions

Roman Empire to
Rabbit Holes

A documented record of what this community brought to the table.

From the Transcript
March 7, 2026
Anne Murphy & Pamela A. Oberg
From this session
Frameworks, tools, live demos, open questions, and projects at every stage — from SaaS products with paying customers to apps in their first build.
01

What Happened and Why

Members shared what they were working on. What followed covered Google Search Console as AI ranking intelligence, live SaaS product demos, vibe coding frameworks, role-play coaching tools, nervous system capacity, civic tech, and an open question about what to do with hundreds of hours of primary-source community documentation. Several shares included live screen shares. Three offered beta access before the session ended.

The AI Governance Community of Practice — launched Wednesday, March 5 — also got its first public recap, delivered by founding member Audrey.

02

Tools and Frameworks Shared

Google Search Console as AI Ranking Intelligence — Nicole

Nicole, Founder & CEO of Socially Smashing, delivered a live screen-share tutorial on Google Search Console as the single place to see how AI models are finding and surfacing your site. AI traffic from Perplexity, Google Gemini, Copilot, Deepseek, and Comet all flows through it.

Step 1

Go to search.google.com

Must be logged into the same Gmail account as your Google Analytics G4 setup. If you have multiple emails, confirm you are in the correct one before proceeding.

Step 2

Open Performance — check your queries

This shows what you are currently ranking for, your average position, and your CTR. A lower number is better for position. If you are ranking at 50+ for your own name, that is a problem.

Step 3

Use the AI customization button

Click "Customize your performance report using AI" and type: show me bottom of funnel queries. This surfaces your warmest traffic — people already looking for what you do specifically.

Step 4

Check your sitemaps

Go to Sitemaps in the left nav. You need one submitted on Google, Bing, and Yahoo. AI cares about sitemaps. Schema, meta tags, alt tags, and core vitals matter far more to AI than how your site looks.

Tip

Don't assume a redesign fixed anything

"AI doesn't care what you look like. It cares what's in the back of your site." If you have existing alt tags on images, go back and redo them. If you changed your site externally, your backend queries may still reflect your old identity.

Nicole also demoed the new "copy to your skills" button inside Claude Projects — allowing skills built inside a project to be copied directly to your global skills library without YAML export. She uses this to maintain consistent CSS, header, and footer code across all her site builds.

"Skills are based on your process, not their process. So if you're using somebody else's template, don't expect to get your output."

— Nicole

Vibe Coding — Four Documents Before You Build

Reed, AI Solutions Consultant at The AI Department, shared a framework sourced from a TikTok by a developer who built an iOS app in 48 hours. The argument: this framework is the difference between a working app and a pile of bugs.

Document 1

PRD — Product Requirements Document

Define what the app is. More importantly, define what it is not. This prevents scope creep from expanding the build beyond what you can complete in the time you have.

Document 2

Architecture Doc

Tell the AI exactly how to organize folders and data. Establishes structure so the codebase doesn't become spaghetti. You are telling your engineer how the house is laid out before building begins.

Document 3

AI Rules Doc

Your non-negotiables. Examples: "Swift UI only," "use keychain for secrets." This is your quality control layer — the standing instructions you would give a developer on day one.

Document 4

Plan Doc

A step-by-step roadmap generated by asking the AI to plan before building. Work through one step at a time before moving to the next. Never give the AI the whole project at once.

Reed also uses Perplexity with web, social, and deep research connectors active as a pre-build research step — asking for prompt frameworks before writing a line of code. Perplexity's Reddit scraping surfaces model-specific guidance and expert community consensus that general AI tools miss.

Multi-AI Orchestration — Staci

Staci, Founder and Chief Maximizer of Systems of Success™, shared a workflow she has been using: running Comet Assistant and ChatGPT simultaneously, with Comet configured to pull context from ChatGPT rather than from Staci directly.

The Framework

AI Asks AI — You Are Not the Bottleneck

Assign one AI tool as the context authority on a topic. Tell the other tools to go ask it — not you. In Staci's framing: if one of your team members has the information, don't route all questions through you. Route them to each other.

"Instead of asking me, I want you to ask the right person. So if I'm the owner of the business, if you work for me and I tell you this is your manager — don't come to me first. Go ask the person I told you to ask."

— Staci
03

Projects in the Room

Sashi
Founder, adspark AI

Product flyer and ad video SaaS platform. Takes a product image and a prompt, generates a high-quality flyer or 8–12 second ad video in under six minutes. Seven-day free trial, subscription model. Built in Lovable with Make, Sora, OpenAI, and Gemini.

LovableSoraMakeOpenAIGemini
adspark.ai · Check spam folder for signup confirmation · Credit details via the credit button in-app
Rachel
Founder, Odin's Heart Foundation & Advanced Performance Solutions

Pass It Forward — a healthcare navigation and civic advocacy tool built during a live hackathon. Takes a user's symptoms, fears, insurance situation, and health history, and produces a PDF to bring to the doctor — questions to ask, reasons to ask them, prior authorization explainers. A civic layer connects to civil records APIs for local, state, and national elections and legislation. Ends with a paid letter builder. Stripe live in test mode.

ClaudeStripeCivil Records APIs
linkedin.com/in/rzipsie · rzipsie@odinsheart.org
Cherie
L&D Consultant, AI Role-Play Coaching Tool

A coaching tool that runs on top of ChatGPT, Claude, or Copilot and creates character-based role-play scenarios. The user is the coach; the AI plays the difficult character. A pause button pulls the user out for real-time coaching feedback. Ends with a scored performance review. Voice mode available. Piloted in a Fortune 500 HR department. Built on the GROW coaching model.

ChatGPTClaudeCopilot
LinkedIn link shared in session chat · Looking for B2B beta testers, especially sales enablement and leadership development
Marta
Elite Life Coach & Empowerment Guide, Masters of Badassery

A nervous system capacity coaching app, designed to help people stay regulated under the sustained pressure that AI-driven work creates. Runs group programs for women. Looking for beta testers.

Beta Testing Open
Kimberly
AI & Systems Architect

Story extraction app for a women's empowerment coach client — extracts a user's personal story and structures it into a book outline and signature talk. Started in Bolt, moved to Manus, landed in Claude for UI quality. Supabase backend, drag-and-drop card structure, Opus for story extraction, Sonnet for mission framing. MVP expected within weeks.

Claude OpusSonnetSupabaseManus
linkedin.com/in/kimberlyinezmays · kimberlyinezmays.com
Claudette
Developer & Founder

An AI-powered business coaching app for introverted and neurodivergent founders who find the coordination and performance demands of traditional coaching prohibitive. No scheduling. No prep required. Built with Claude Code. Key development insight: spend significantly more time in ideation and structure before touching code — it reduces token burn and produces better architecture.

Claude Code
Natalie
Founder & CEO, HerCsuite® · President, HER HEALTHX

HER HEALTHX — an AI-powered web platform bridging the care communication gap between patients, caregivers, and providers. Physicians hear keywords; women communicate in stories. The disconnect produces symptom dismissal. Pre-launch, eventually looking for beta testers.

Pamela
Founder, SeaBlue Strategies · Board Member, Journalism New England

Building an AI tool suite for small nonprofit newsrooms: email automation, custom GPTs for safe AI applications (story titling, donor letters), and a governance statement so newsrooms can answer "what are you doing with AI?" with credibility. Looking for anyone who has built AI tools for small nonprofits.

04

Community Wins

Rachel
Mid-hackathon on Pass It Forward with Stripe live in test mode and a demo going out the night of the session. Four weeks of active research with the national CCFA medical team as context and foundation.
Sashi
Launched adspark AI with paying customers in market, social posting integration live, and a growing gallery of customer-created content — including a jewelry client with documented sales lift from model-wearing video ads.
Nicole
Started a LinkedIn newsletter less than three weeks before the session purely for citation and AI recommendability. Over 400 subscribers in under three weeks.
Kimberly
Relaunching Coffee Flavored Sugar as a lighter AI education brand after two decades in marketing tech. Story extraction app MVP expected within weeks.
Reed
Signed up for her first in-person Lovable buildathon in Boston on International Women's Day. Came with a researched framework and shared both her prep strategy and the source.
Zelda
Completed a Harvard Data Institute AI certification and is actively rebuilding her coaching company as AI-native, including learning vibe coding as a non-technical CEO.
Claudette
After losing her job in a difficult market, chose to build her own product. Working through progressively larger Claude Code builds, now on her biggest app yet, designed for founders like her.
She Leads AI
AI Governance Community of Practice officially launched March 5 — two cohorts, biweekly sessions, 12-week sprint, with two research centers of gravity selected from eight candidate topics.
05

What People Said

"I had the good fortune to attend the inaugural Create conference last October. I cannot say enough good things about it. This is the first conference I've been to that was 100% authentic, sincere, intentional, and there was zero performative aspects to it."

— Pamela

"This is not a community launched on school by a vendor. We have community managers. It's the real deal. Holyfield."

— Anne

"We may not be making the decisions at the level of the broligarchs. I get that. But in the things that we can control, we are changing the world."

— Anne

"What's gonna really designate successful leader in the future is their nervous system capacity and not what they can accomplish, not how much they can get done."

— Marta

"Even this right now is making me horribly nervous. So I really appreciate everybody's kindness in this space."

— Claudette, on sharing publicly for the first time

"I can't tell you how excited she was about this group. And so I'm excited as well."

— Zelda

Resources

Presenter Directory

Want to connect with someone from this session? Reach out at hello@sheleadsai.ai and we'll make the introduction.

Pamela — SeaBlue StrategiesLinkedIn
Nicole — Socially SmashingLinkedIn
Rachel — Odin's Heart FoundationLinkedIn
Sashi — adspark AIadspark.ai
Natalie — HerCsuite® / HER HEALTHXLinkedIn
Cherie — Role-Play Coaching ToolLinkedIn shared in session
Marta — Masters of BadasseryLinkedIn
Kimberly — AI & Systems ArchitectLinkedIn
Reed — The AI DepartmentLinkedIn
Staci — Systems of Success™LinkedIn
Tools from This Session
Google Search Consolesearch.google.com
adspark AIadspark.ai · 7-day free trial
Pass It Forward betarzipsie@odinsheart.org
Lovable (IWD free credits)lovable.dev
Marta's nervous system app betamastersofbadassery.com
Kimberly's story extraction appkimberlyinezmays.com
She Leads AI
She Leads AIsheleadsai.ai · hello@sheleadsai.ai
CREATE Conference 2026 — Oct 16–19, Salt Lake Citysheleadsaicreate.com
Social Saturday — Every Saturday, 10am–noon PTFree, always.
AI Governance CoPhello@sheleadsai.ai